Foursquare applications use geotagging, which is the ability to pinpoint where you are at a given moment, so that other people in the same network and area can identify your geographical location. From a business perspective, Foursquare applications can help create and foster a social network of like-minded individuals at the same time that they bring certain old-time incentivizing strategies into a more contemporary framework.
Say, for instance, that you own a coffee shop that rewards frequent users with a punch card that enables them to get their tenth purchase free. Rather than waste time with cards, consumers can use the Foursquare application to track their purchases. As they do, friends in the shop’s social network can find out who’s at the shop at any given time, providing them with an incentive to visit as well. That notification is like free advertising and brand building to you.
Say, for instance, that you own a coffee shop that rewards frequent users with a punch card that enables them to get their tenth purchase free. Rather than waste time with cards, consumers can use the Foursquare application to track their purchases. As they do, friends in the shop’s social network can find out who’s at the shop at any given time, providing them with an incentive to visit as well. That notification is like free advertising and brand building to you.
Foursquare API functionality is beneficial on an internal level as well. Any type of mobile employee, from traveling sales professionals to truckers, can ‘check in’ when they arrive at their destination. Foursquare applications can even be used to keep track of coworkers at conferences or tradeshows. Apollo Matrix specializes in Foursquare application development. Contact us today to learn more about how our expertise can work for you.