Quick response code, commonly referred to as QR Code, is an image similar to a bar code into which information can be embedded. When a QR Code image is scanned by a smart phone that includes a QR Code reader application, users are linked to a virtual space on their mobile browser where more information about a product or idea can be viewed. This information can be anything from a plain text description to a link to a 3-D graphic advertisement, a coupon for a loyal customer who uses your mobile application, a link to your company’s website, or an online product demo.

QR Code development can be a highly effective and versatile marketing and advertising strategy for both businesses and consumers.  From a business standpoint, QR Code is a very cost-effective means of advertising products.  It uses minimal advertising space, which provides an opportunity for companies with smaller advertising budgets to distribute information regarding their product to a wide range of potential customers.  Larger companies can use QR Code as an alternative or a supplement to traditional forms of marketing and advertising.

If, for instance, you have a new product that proved more expensive to manufacture, causing a shortfall in your advertising and marketing budget, QR Code development can save the cost of a traditional ad campaign yet still bring your message directly into the consumer’s hand. 

They become actively involved with the product the moment they pick it up and scan the QR code. Imagine, purely for the sake of example, that the consumer is trying to decide between two videogames (or two sports drinks or even two pairs of jeans). One package has some promotional copy on the box; another has a QR code that, when scanned, throws you into an exciting online demo of the product. Which product would you buy? 

Contact Apollo Matrix today to learn more about how our QR Code development specialists can take your marketing or advertising campaign to the next level and make your upcoming product release a resounding success.