Web 2.0 is a term that refers to the new utilization of the web as a platform for communication and enables a new level of interconnectivity on the web in general.  It characterizes a shift in the web from a collection of static sites to a global space where connections and multimedia applications deliver enhanced content and facilitate interaction between individuals.  Social networking sites, microblogging, blogs, Wiki, video sharing, and photo sharing are all vehicles for Web 2.0 marketing. 

This represents a philosophical and practical shift from the “old” Web 1.0 marketing strategies, which were more or less the same as other forms of media.  Internet marketing on Web 1.0 was more or less same as other forms of media. You created ads placed them on several websites with an aim to generate maximum visibility for your product or brand. 

What truly distinguishes Web 2.0 marketing from Web 1.0 methods is the addition of interactive elements.  geared more towards peer-to-peer information sharing. Social networking sites (Facebook, MySpace etc.), Microblogging (Twitter), Professional Networking (LinkedIn, Ryze etc.), Photo Sharing (Flickr), Video Sharing (YouTube), and Content Sharing sites (Digg) are all about the interactive participation of individuals and can significantly affect how a product or service is perceived in the market.

Moreover, it takes a matter of seconds for a positive or negative customer experience to spread over the Internet.  For this reason, it is very important for companies to have a social media marketing plan. Apollo Matrix's experts can devise a comprehensive Web 2.0 marketing plan for your business. Read further to understand how Web 2.0 is different, how to successfully execute a Web 2.0 marketing campaign, and how Apollo Matrix can help you as your Web 2.0 marketing partner.