Local software development company Apollo Matrix, Inc. today announced that it has launched an app on behalf of Bauer Xcel Media. In Touch Weekly, an authorized application of Bauer Xcel Media, brings the latest entertainment news to users on the home screen of their Android devices.

The launch of the In Touch Weekly app is a result of a partnership between Apollo Matrix and McLean, VA-based Mobile Posse, a mobile advertising and mCRM company. The combination of Apollo Matrix’s CardUP app development capabilities with Mobile Posse’s App Envoy notification engine has created an app that draws up-to-the-minute content from In Touch Weekly’s website, as well as delivers content to the Android user’s home screen at user-determined times and intervals.

“For a web property such as In Touch, home screen delivery via AppEnvoy and CardUP offers an experience that only innovative native mobile development can offer,” Apollo Matrix CEO Pete Johnson said. “Our CardUP solution caters to regular readers who shop on Google Play and prefer a more native experience. In Touch already reaches millions of users per month via the web, so by having the content available via CardUP on Google Play we will meet the needs of both existing and new users seeking to experience In Touch how and when they want.”

Apollo’s CardUP app solution allows customized branding assets and features, with a turnaround time of only a few days for publishers with a mobile-optimized website. The resulting app has all of the look and feel of a native app, but without the time and investment of building from scratch.

In Touch Weekly is the latest publisher to release an app through the partnership between Apollo Matrix and Mobile Posse. Other currently available titles include Hot Links Daily and OceanUP Daily. The In Touch Weekly app is available to Android users exclusively on the Apollo Matrix Google Play storefront.

cardupAbout Apollo Matrix
Apollo Matrix is focused on delivering high quality mobile and related web experiences so that both our clients and Apollo can be the best at what we do. Today the company develops mobile and related web products for a variety of clients using its user-centric approach to strategy and design, together with disciplined software product development. Learn more at

About Mobile Posse
Mobile Posse is revolutionizing app engagement on the most valuable real estate on mobile phones – the home and lock screens. We’re building on a business-proven and consumer-friendly platform that has delivered more than 50 billion messages to help app publishers break through mobile clutter, drive the highest engagement and generate new revenue. Mobile Posse is headquartered in McLean, VA. For more information, please visit http://www.mobileposse.com.

About Bauer Xcel Media
Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 140 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world’s fastest growing digital media companies.