The Rise of the App
Since the iPhone’s release in 2007, an app economy has flourished. What started out as a new space to play games eventually morphed into a social networking platform and is now a driver for business and productivity. How consumers and businesses use mobile applications is constantly evolving. The infographic below provides insight into why non-mobile businesses are building mobile apps in 2016.
Why Businesses are Building Mobile Apps in 2016 Infographic:
(Click to enlarge)
Key Takeaways
- More individuals use mobile devices than desktop computers.
- On average, 89% of time spent on a mobile phone is spent inside apps.
- A majority of companies that saw a decrease in customer loyalty over the past year do not have a mobile app.
- 80% of millennials do not let their phone out of sight, making mobile a key platform for companies to target millennials.
- A third of businesses use apps to reinvent business processes and another third use apps to automate their existing practices.
Sign up for our Newsletter
Get the latest blog posts and other industry content delivered right to your inbox.