Why Businesses Are Building Mobile Apps [Infographic].

By Posted in - Product Strategy on October 28th, 2016

The Rise of the App

Since the iPhone’s release in 2007, an app economy has flourished. What started out as a new space to play games eventually morphed into a social networking platform and is now a driver for business and productivity. How consumers and businesses use mobile applications is constantly evolving. The infographic below provides insight into why non-mobile businesses are building mobile apps in 2016.

Why Businesses are Building Mobile Apps in 2016 Infographic:

(Click to enlarge)

Businesses Are Building Mobile Apps

Key Takeaways

  • More individuals use mobile devices than desktop computers.
  • On average, 89% of time spent on a mobile phone is spent inside apps.
  • A majority of companies that saw a decrease in customer loyalty over the past year do not have a mobile app.
  • 80% of millennials do not let their phone out of sight, making mobile a key platform for companies to target millennials.
  • A third of businesses use apps to reinvent business processes and another third use apps to automate their existing practices.