[Infographic] The Breakdown: Android vs. Apple.

By Posted in - Creative Services & Product Strategy on November 5th, 2013
Android Takes Record Share of Smartphone Market
Apple Needs to Regain Command of Smartphone Buzz
Apple Vs. Samsung.

These recent article headlines are a constant update to which tech powerhouse is “winning” in the Apple vs. Google battle for market share, profits, and more in their global growth of mobile devices. While market share has spiked for Android around the world, Apple is still seeing profits in their devices and the App Store. Do the market share metrics matter? Definitely, but there is far more to both competitors. While Apollo Matrix is more accustomed to clients beginning in iOS, there is no doubt that more Android devices are being purchased and the Google Play store is quickly catching up to the App Store.


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  • […] In 2013, Apollo Matrix took a look at the ongoing Android vs. iOS “tech feud” and how the battle lines were drawn between the two mobile giants. In honor of this week’s TekFeuds event, we’re reposting our infographic to see how it stands the test of time. Is Android still out in front as far as market share? Do iPhone users still skew younger and more affluent? […]