The Problem
In the overexposed and over-critical online environment, news agencies have to be careful in what they publish. Fact checks, legal checks, and edits, in general, need to be thorough. But how can a small agency be meticulous and swift enough to publish high-quality content that competes with larger organizations?
The Solution
A customized content management system (CMS) that automates the news agency workflow. But how can a small agency be meticulous and swift enough to publish high-quality content that competes with larger organizations?
Taking It Further
AMI sells their articles to larger organizations, like Forbes & NY Post. After we built the internal system, AMI realized there was a huge opportunity to incorporate their client publishers into the portal as well. Phase 2 of the project will involve building out a way for publishers to give feedback on articles as well as suggest topics for AMI journalists to write about.
Our Process
1. Discover & Define Workshop
Here, we worked with AMI to really understand what end-users needed and wanted out of the web application. The process includes vision, mission, goal and objectives definition; persona analyses; user needs maps; communications analysis; user stories; analytics planning and creating key wireframes of the product.
2. Re-architect
The Discover & Define Workshop taught us that AMI needed more out of their CMS. There weren't enough capabilities for certain users, and it took too many steps to edit and publish one article. Based on our communications analysis, we re-architected the CMS by redesigning the workflow process on the site and then making the technical changes necessary to facilitate the new workflow.
3. Build
Using Adobe Creative Suite, our designer created a website for AMI that looks as sophisticated as it is technically advanced.
2. Re-architect
Our development team turned the designs into a working commercial grade CMS based in WordPress.
Key Features
Redesign
A redesign of digital properties with a clean, consistent, modern style that is visually appealing on all devices irrespective of size. But how can a small agency be meticulous and swift enough to publish high-quality content that competes with larger organizations?
Commercial Grade CMS
Permission-based authoring & publishing provides better oversight.Mobile-ready APIs allow users to work outside of the office.Google Analytics tracks visitors, views, time spent reading, social share and page abandonment rates.
News Editing Workflow
Automation of the news editing workflow causes work to be routed to users based on role (Editor, Writer, Legal, Executive). Automatically notifying the next stakeholder in the process ensures the editing process runs quickly and efficiently.
